"Asda.co.uk" is the official website of the supermarket: Asda. It is a private company subsidiary owned by America but a chain supermarket in Britain which retails food, clothing, general merchandise, toys and financial services. Asda was founded in Leeds, West Riding of Yorkshire, England in1965. It also has a mobile phone network. Asda is a subsidiary of Walmart Company, the largest retailer in the world. Asda is the first supermarket that forbids the use of artificial colors and flavors on their products of food and soft drinks in Britain.
"Asda.co.uk" is frequently searched by United Kingdom, Ireland and United States. Magazine recently made a survey of British supermarkets industry. Among the 10 major categories, a total of 330 kinds of commodities, 8 categories of goods in Asda supermarket are at a lowest price. In a broader "grocery store 100" survey, the average price of Asda is at a lower price of 1.8% than the British largest supermarket Tesco. The low price is a competitive advantage for Asda. We can say this may be one of the reasons that why it is so popular in the UK.
The Top 5 cities that search "asda.co.uk" are Manchester, Glasgow, Poplar, Liverpool and Birmingham. Manchester is an international metropolis. It is also the Commercial, financial, industrial and cultural center. Manchester's prosperous profits from its rich tourism and business systems, but this does not mean the high price. In Manchester, there are many Pound Shop, most of the goods charges only one pound. This has become a unique feature in Manchester. So Asda supermarket, famous for its low price has a competitive advantage. People in Manchester tend to choice Asda other than Tesco, although it is the largest supermarket in the UK.
Many surveys have shown that Tesco is seizing market share of Asda. As the branch of Walmart Company, Asda expressed that they are still the retailer at the lowest price in the UK. The price advantage may bring Asda a bigger market.